Leveraging Multi-Channel Infographics for Patient Support #DareTo Say SUDEP Case Study
In 2014, Pharma Marketing News presented preliminary results from a patient educational campaign hosted by the Epilepsy Foundation and sponsored by Lunbeck Pharmaceuticals. An integral part of that year-long campaign, titled “Epilepsy & Seizures: Facts to Keep You Safe,” was an infographic created by Centric Infographics (read “Leveraging Infographics and Search for Better Health Communications“).
The Epilepsy Foundation was so pleased with the results of this campaign that they asked Centric Infographics to create a companion piece for the #Dare to Say SUDEP campaign. SUDEP is the acronym for Sudden Unexpected Death in Epilespy — a topic that isn’t always discussed between doctors and patients — but essential to understand in order to actively manage risks.
In this article, Maureen Winigrad and John Griffith, principals at Centric Infographics, present the latest access data for the first infographic and discuss the SUDEP campaign in more detail.
Topics (partial list):
- Epilepsy & Seizure Infographic
- Search Engine Optimized
- SUDEP Follow-up Infographic
- Reaching the Right Audience
Download the full article (PDF file) here:
www.pharma-mkting.com/news/pmnews1405-article02.pdf
PMN1405-02
Issue: Vol. 14, No. 5: June 2015
