The Emerging Virtual Medical Conference Opportunities for Pharma, HCPs and Patients
“The medical conference is dead, long live the medical conference,” is the title of a SlideShare presentation by Len Starnes (@lenstarnes), a respected digital health-care consultant and former e-business leader for Bayer Schering Pharma’s Primary Care business unit. Starnes is referring to the emergence of the “virtual” medical conference, which he believes will soon be adopted in one form or another by all medical societies. Starnes predicts that virtual attendees of medical conferences will soon outnumber physical attendees.
This article describes the changes occurring viz-a-viz major medical conferences and the impact this will have on the pharmaceutical industry, medical societies, healthcare professionals, and patients.
Topics include (partial list):
- Pharma’s Stake in Professional Meetings
- Social Media Enabled Conferences
- Yesterday’s Virtual Medical Meeting
- The Digitally-Native HCP
- BI Hosts TweetChats During Conferences
- Overcoming Pharma’s Concerns
- Twitter Recognizes Boehringer Ingelheim as a Pioneer
- Pharma TweetChats Prohibited in UK
- Interview of Len Starnes
- Data and Charts:
- Virtual vs Physical Medical Conference Attendees
- Tweet Activity on #ESCcongress2013
- Tweet Activity on #ChatAFib (2013)
Download the full text PDF file here:
www.pharma-mkting.com/news/pmnews1305-article02.pdf
PMN1305-02
Issue: Vol. 13, No. 5: May 2014
