Supporting Patients via Twitter and Beyond 
Although nearly two-thirds of respondents to a 2009/2010 Pharma Marketing News survey thought that using Twitter for patient support activities would be somewhat or very effective, relatively few pharmaceutical companies are doing this on a regular basis. From time to time, however, it does happen. Boehringer Ingelheim shows how it’s done.
Key takeaways and topics covered:
- Avoid Interferring with the Doctor-Patient Relationship
- Be Non-Promotional
- Respond Quickly
- Are Patient Support Specialists Needed?
- Benchmarking Social Media in the Pharma Industry
- How to Get It Right
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Pharma Marketing NewsEmail Addr: 
PMN116-03
Issue: Vol. 11, No. 6
June 29, 2012
Word Count: n/a
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