Past Articles
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John Mack, Publisher & Editor
editor@news.pharma-mkting.com 2016 Article List Choose a different year:
2002 | 2003 | 2004 | 2005 | 2006 | 2007 | 2008 | 2009 | 2010 | 2011 |
2012 | 2013 | 2014 | 2015 | 2016 | 2017
January 2016 (Vol. 15, Issue #1)
Executive Summary of Complete Issue
- 2015 Was a Golden Year for Pharma
- 2016 New Year’s Resolutions for Pharma
- Digitally Savvy Women Pharma Pioneers
Mar 2016 (Vol. 15, Issue #2)
Executive Summary of Complete Issue
- TV DTC Advertising Is Not Dead Yet!
- Cute & Creepy DTC Drug Ad Mascots
- Brave New World of Off-Label Marketing
June 2016 (Vol. 15, Issue #3)
Executive Summary of Complete Issue
- Multi-Channel Cross-Cultural Marketing
- Estimating Pharma’s Digital Ad Spending
- The 3 D’s of Pharma Digital Marketing
September 2016 (Vol. 15, Issue #4)
Executive Summary of Complete Issue
December 2016 (Vol. 15, Issue #5)
Executive Summary of Complete Issue
