02/14/2017Pharma Industry News Update: 14 February 2017
Novartis Named Digital Pharma Company of the Year
From www.mmm-online.com
In 2014, Novartis was the first winner of the PM Society Digital Pharma Company of the Year Award. It is still going strong leading the way.
The following articles are a sample of what Novartis has been doing recently in the digital realm.
Find more about Novartis & disruptive digital technology in the article summaries below and here…
Novartis Vivinda TV Offers Some Docs – Not U.S. Docs – Digital Access to Medical Conferences
From www.fiercepharma.com
Vivinda TV is a virtual conference platform created to deliver on-demand medical content. Novartis most recently aired the full unedited content from the European Cancer Congress held in Amsterdam last month using Vivinda TV. And the platform has worked so well that Novartis is ramping it up, hopefully to be available to U.S. physicians as well.
CEO Joe Jiminez said during Novartis’ latest quarterly financial earnings call, “Instead of bringing physicians to congresses the old way, we’re now bringing the congress to the physician, and we’re doing that through a device, a vehicle, that we call Vivinda TV. We’re finding that we can exponentially increase the number of physicians that we can bring this medical information to at a fraction of the cost.”
Further Reading:
- Novartis Dives Into the “Virtual Medical Meeting” – Will Medical Societies Push Back?
- The Emerging Virtual Medical Conference
Novartis & Propeller Health Sign “Connected Inhaler” Deal
From www.pmlive.com
Novartis has signed its second ‘connected inhaler’ research pact in just over a year, this time agreeing a European tie-up with Propeller Health.
It adds to the pharma firm’s 2016 deal with Qualcomm to develop a new, connected version of its inhaler for chronic obstructive pulmonary disease (COPD).
Further Reading:
- GSK, AZ, BI & Novartis Race to Launch Io(Medical)T Smart Inhalers to Improve Adherence
- Novartis Releases MS Digital Tools Including ‘First of its Kind’ Chrome Extension
- The Pharma Digital Health Accelerator Club
Novartis Heart Partner Mobile App Aids Heart Failure Care Coordination
From itunes.apple.com
Heart Partner™ makes it easy to track daily vitals, store key health information, and coordinate care and activities with others. It’s one app that offers two unique experiences based on whether you’re living with heart failure or are part of a Caregiver Support Team.
This newest version of Heart Partner supports the Walgreens Balance® Rewards points program. Now Caregiver Support Team members and their loved ones can help earn points toward the patient’s account simply by tracking vitals such as weight, blood pressure, and activity.
Learn what you can do with the Heart Partner app here…
Further Reading:
- Novartis Launches Together in HF, the First Heart Failure Social Network by a Pharma Company
- Novartis, Queen Latifah, & American Heart Association Team Up on Facebook Live Broadcast
Will More Pharma Marketers Copy Novartis and Use Facebook Live to Tell Patient Stories?
Marketers are taking to Facebook Live en masse, but can live social video work as a marketing tool for pharma? Yes, experts say—and it might be easier than expected.
The recent Novartis Facebook Live chat with Queen Latifah about heart disease (read Novartis, Queen Latifah, & American Heart Association Team Up on Facebook Live Broadcast) is a good example.
The risks, which pharma companies tend to fall back on when it comes to new forms of media, are more about being live than the use of video.
Further Reading:
- What about Instagram? Read Pharma on Instagram
