Pharma Industry News Update: 2 Jan 2018


The Year 2017 in Images

Let’s Keep Our Sense of Humor!

My favorite images from articles published in Pharma Marketing News – including Pharma Industry News Update & Pharma Marketing Blog – in 2017.

Slides include:

  • “I Literally Learned from This Gu” Says Shkreli, the infamous “pharma bro,” who gained notoriety after buying an older drug and raising the price by 5,000 percent.
  • Allergan CEO Says Martin Shkreli is a “Mentor”
  • Trump Will “Make Pharma Great Again!”
  • “They’re Getting Away with Murder!”
  • PhRMA Ousts Bad Egg Members to Appease Trump
  • Trump Lets Pharma “Get Away With Murder!”
  • PhRMA Dumps Lots More Money Into Coffers of Pols &
  • Regeneron CEO vs. Allergan “Chief”
  • The “Three Stooges of Drug Price Lobbying!”
  • Opioids vs. Tobacco: Can a Case Be Made That Likens the Two?
  • Dancing with Fentanyl
  • Merck CEO Frazier Quits Trump Advisory Council
  • Trump Administration vs Opioid Epidemic
  • Enough Blame to Go Around for Opioid Epidemic
  • Pharma Overuses the Letter Z When Naming Drugs
  • Pharma Gets Drug Names from Octavia Spencer’s Phone Contact List
  • Gilead to Baby Boomers: Yo! Get Off Your Butts! LOL!
  • Marketers vs “Fake” Pharma News
  • Allergan’s “Fake” Side-by-Side Ads Mislead
  • FDA May Focus Less on Compliance When Reviewing Digital Apps from Silicon Valley
  • How Much Risk Information is “Just Right” for TV Drug Ads?
  • Will Amazon “Crush” Big Pharma?
  • PharmaGuy Marches for Science

View on Slideshare…

Further Reading:


The Year 2017 in Charts & Graphs

It’s Not BIG Data, But It’s Useful

My favorite charts and graphs from articles published in Pharma Marketing News – including Pharma Industry News Update & Pharma Marketing Blog – in 2017.

Slides include:

  • FDA Drug Approvals See Best Year Since 1996
  • Orphan Drug Designations by FDA
  • 7 Out of 10 Top Selling Drugs Have Orphan Status
  • Is FDA Too Slow to Approve New Drugs?
  • FDA Letters Are a Rarity
  • Drug Safety Events Common after FDA Approval
  • US Drug Spend Growth Slows in 2016
  • Big Pharma’s Effective Tax Rate is Lower Than Yours!
  • Want an ROI of 2.7? Overcharge Medicaid!
  • Pharma Exec Compensation in 2016
  • Pharma Commercial Support of CME
  • Pharma Payments to HCPs Topped $8 Bn in 2016
  • Over Half of the DTC Ad Spend by the Top 10 Advertised Drugs in 2016 was Made by Pfizer
  • Ads for “Breakthrough” Cancer Drugs Are “An Ocean of Hype,” Say Oncologists
  • Direct-to-Consumer Advertising (DTCA) Is Effective In Increasing Inappropriate Prescribing, Say Researchers
  • Will It Be Downhill from Here for DTC Spending?
  • Form 2253 Data Show Increase in Internet Drug Ads From 2011 – 2014
  • Americans Consume More Opioids Per Person Than Any Other Country

View on Slideshare…

Further Reading: