According to ad agency AbelsonTaylor (AT), Pinterest has “enormous potential for healthcare marketing. Healthcare marketers should be engaging the outstanding attributes of Pinterest in their digital, e-commerce and social media marketing strategies and tactics” (read more here). AT suggests the following types of content are appropriate for pharma marketing via Pinterest:
- Disease awareness (for clinicians and patients)
- History of disease/treatment (for clinicians and patients)
- Support groups/personal experiences (for consumers and patients)
- Product launch market preparation measures (for clinicians)
- Health association, foundation sponsorship (for clinicians and patients)
- Corporate communications, research initiatives (for clinicians and investors)
I did a little research to find how many of the TOP 20 pharma companies – based on U.S. sales in 2015 – had Pinterest accounts and, if so, what types of content were published on these accounts. The results were a little surprising.
First, only 8 of the TOP 20 pharma companies have corporate Pinterest accounts. Of these eight, here is a summary of important Pinterest metrics:
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The following Slideshare deck is a review of these 8 Pinterest accounts:
Further reading:
