Leveraging Infographics and Search for Better Health Communications Epilepsy Foundation/Lundbeck Case Study
You might say that infographics predate the written word. Neanderthal cave drawings, for example, conveyed instructions for hunting animals, but you had to know the precise location of the cave to receive the instructions. Modern day infographics, of course, are far more sophisticated in their use of data powered with search engine optimization to give them greater reach and visibility.
Pharmaceutical companies are embracing infographics as essential components of their content marketing strategies, but no matter how visually pleasing an infographic is, however, it will produce little effect if it cannot be easily found by target audiences in the channels where they are most likely to search.
One example of how pharma companies can use infographics to educate their stakeholders is the Epilepsy Foundation/Lundbeck nationwide initiative to bring information about managing seizures to people living with epilepsy and their families. This article discusses how Centric Infographics worked with the Foundation to create the infographic system at the center of this successful campaign.
Topics include (partial list):
- Synergy with Search
- Epilepsy & Seizure Infographic Case Study
- Impressive Results
- Overcoming a Communications Challenge, re SUDEP
- Leveraging Infographics
Download the full text PDF file here:
www.pharma-mkting.com/news/pmnews1301-article03.pdf
PMN1301-03
Issue: Vol. 13, No. 1: January 2014
