How to Score With Women (as a Marketer) via Social Media 
A conversation with Casey Quinlan, “Mighty Mouth” at Mighty Casey Media LLC, Zoe Dunn, Principal, Hale Advisors,Richard Meyer, Principal Consultant, Online Strategic Solutions, Jerry Hall, Digital Media Executive, Advisor to Pearescope, about engaging and marketing to women online, especially via social media, which some new media marketers claim is “all about women.”
Aired LIVE on: Wednesday, November 9, 2011 * 2:00 PM Eastern US
More info about listening/participating here: http://www.talk.pharma-mkting.com/show152.htm
According to a Pew Research Center Internet & American Life Project survey, “Young adult women ages 18-29 are the power users of social networking; fully 89% of those who are online use the sites overall and 69% do so on an average day. Looking more closely at gender differences, women have been significantly more likely to use social networking sites than men since 2009. As of May 2011, nearly seven in ten online women are users of social networking sites (69%), compared with six in ten online men (60%). Women are also more active in their use of these sites, with almost half of female internet users using social networking sites on a typical day (48%), compared with 38% of male internet users.”
eMarketer estimates 23 million US moms are on Facebook this year — a figure that counts women with children under 18 in the household who use the site at least once each month. That represents well over two-thirds of all online moms in the country. Facebook, of course, is not the only social networking site moms use. Overall, 26.5 million mothers with kids in the home use social networks at least once per month, or 79.2% of online moms. This compares to 63.7% of internet users overall (see chart below).
Some Questions/Topics Discussed:
- Who said “social media is all about women” and what does this mean for the pharmaceutical industry?
- What does it take to be an effective social media partner when comunicating with women?
- Let’s talk about “moms” and not “Sex in the City” conspicious consummer of high-end goods type of women. What is pharma doing to woo moms via social media?
- While it is possible to imagine women having relationships with certain consumer brands via social media, is it possible for them to have similar relationships with health and/or drug brands?
- Is it even possible for pharma brands to establish relationships with women via social because of regulatory restrictions on pharma branded marketing?
More info here:
http://www.talk.pharma-mkting.com/show152.htm
PMN1016-02
Issue: Vol. 10, No. 16
Publication date: 27 October 2011
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