The October 2006 Issue
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Each issue of Pharma Marketing News is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences, contact lists for experts consulted, and links to references help subscribers keep up to date on best practices and network with their peers.
Articles In This Month’s Issue of Pharma Marketing News October 2006 Issue of Pharma Marketing News.
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- Interpretation of Ads
- What’s pharmaceutical marketing coming to if we have to interpret the ads that marketers produce? Read the full text of this OpEd piece…
- e-Inertia Plagues the Pharma Industry
- To make sense of current estimates about pharma spending online and understand where it may be heading in the future, Pharma Marketing News recently hosted a Pharma Marketing Roundtable discussion of the issues. This article summarizes that discussion.Read more… and order the reprint without subscribing.
- Optimizing DTC Performance
- How TNS Healthcare helps clients build a lifetime connection between consumers and brands. Read more… and order the reprint without subscribing.
- The Brand Marketing Mix
- This article is a summary of a presentation made before a pharmaceutical brand team on marketing tactics that are viable now and in the future, how to avoid risk by balancing risk vs. impact, and what the marketing mix trends will be one to five years out. Read more… and order the reprint without subscribing.
- Pharma Online Spending
- An Interview with eMarketer Senior Analyst Lisa Phillips. Read more… and order the reprint without subscribing.
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