Direct to Physician Telemarketing and Sales When Outsourcing Makes Sense
The point of diminishing returns in the sales trench warfare has been reached. For most companies it makes no sense economically to add field staff, especially to cover “white” territories spread across large, mostly rural areas. Another option is telemarketing offered by companies such as ADG Pharmaceutical Biotech Marketing (ADG), which specializes in providing hosted telemarketing services for the pharmaceutical, life sciences and biotech industries.
Topics covered include:
- Outsourced Telemarketing
- Demonstrable Return on Investment — A Sales case Study
- Market Research
- Seminar & Webinar Recruitment
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PMN51-02
Issue: Vol. 5, No. 1: January 2006
Word Count: 1050
