Pharma Industry News Update: 30 August 2016
Want a $500 K Grant? Enter J&J’s “World Without Disease” QuickFire Challenge
Johnson & Johnson Innovation and Janssen Research & Development are bringing together the consumer, medical device and pharmaceutical sectors to award a prize or a series of prizes to the person or team(s) who submits the best idea, technology, or solution that will address a critical health need for the world’s population.
Also read “Johnson & Johnson Expands Its Membership in the Digital Innovation Club”
Pharma “Disease Awareness” Ads are “Stealthy” & These Days, Dark!
Disease Awareness ads, which are unbranded & only lightly regulated by the FDA, have fluctuated in popularity over the years, but their popularity seems to be on the upswing these days, perhaps in part because public distrust of the pharma industry is so high that drug makers are scrambling for ways to promote their products more subtly, analysts said.
More and more of these ads, it seems, are dark and scary. It’s no coincidence that these ominous ads are unbranded, said John Mack, who has tracked many of them in his digital newsletter Pharma Marketing News.
More here…
Senators Send a Long List of Questions to FDA About Its Regulation of EpiPen Competition
Five US senators wrote the FDA recently to express concerns the agency may have helped stifle EpiPen competition. And in their letter to FDA Commissioner Dr. Robert Califf, the lawmakers worry the FDA is not doing enough to ensure that competitive versions are available, especially given that epinephrine – the main ingredient in EpiPen – has been on a drug shortage list since 2012.
Find the list of questions here…
Interview: Pharma C-Suite Social Media Dummies: Can They Be Trained?
Alexandra Fulford (@pharmaguapa on Twitter — the Spanish word “guapa” means “lovely”) developed a comprehensive, global social media training program while working as a consultant for Novartis in Basel, Switzerland.
Alexandra was PharmaGuy’s guest on a Pharma Marketing Talk show/podcast where she discussed the need for social media training of pharmaceutical senior managers.
CDC Infographic Summarizes the Global Impact of Vaccines
Part of CDC’s Updated #VaxWithMe Social Media Campaign.
Meanwhile, More U.S. Parents Refuse Vaccination for Their Kids
