Featured Conference
3rd Annual Pharmaceutical Marketing and Sales Global Summit
February 13 – 16, 2005 Wyndham Palace Resort in Walt Disney Resort – Lake Buena Vista, FL
Visit the conference website for more information and to register.
The Definitive Annual Information & Networking Event for Executive Management
Presenting The 2005 Pharmaceutical Marketing & Sales Global Summit!
In this pivotal year for the pharmaceutical industry, Strategic Research Institute is pleased to present the 2005 agenda that you may view below. Never before has the industry faced such a gauntlet of challenges. The meeting carefully examines the changing marketing and sales models, posits strategic solutions for finding new opportunities in a fragmented market, how to implement new legislation, and addresses what executive marketing and sales executive management can do to thrive in the new environment. This is the 2005 meeting that you and your colleagues will benefit from long after it is over!
FEATURING:
Access to Drugs and Reimbursement Under the New Medicare Programs
G. Lawrence Atkins, Ph.D.
Senior Director of Public Policy and Reimbursement
SCHERING-PLOUGH CORPORATION
Standing Down The Sales Force Arms Race: Effect on Corporate Profitability
Stefan Loren, Ph.D.
Managing Director
LEGG MASON
The Pharmaceutical Industry Approval Rating Has Fallen to the Depths of Big Oil and Tobacco: What To Do About It
Mike Pucci
Vice President, External Advocacy Federal Affairs Group
GLAXOSMITHKLINE
The Medicare Modernization Act: Implications for Implementation for the Pharmaceutical Marketer
Dolly A. Judge
Senior Director, Federal Relations
PFIZER, INC.
New Designs on How to Play and Win in Managed Care
Dexter W. Shurney, MD, MBA, MPH
Chief Strategist Managed Markets
AMGEN, INC.
Launching a Biotech Drug in Today’s Marketplace
Martin Babler
Vice President Sales and Marketing
GENENTECH, INC.
Global Marketing and Direct Sales Development Strategies for the US & Europe
Mike Inouye
Senior Vice President, Commercial Operations
GILEAD SCIENCES
