Social Media Pharma Marketing
Damned If You Do, Damned If You Don’t?
OVERVIEW
It is generally agreed that the return on investments (ROI) for traditional media like print and TV is declining. A new approach to the way forward in pharma marketing is needed and is actively being pursued by pharmaceutical marketers and their ad agencies.
Is it time for the pharmaceutical industry to take the advice of some of its critics and use the new “social media” tools available to it and extricate itself from its moribund situation of declining ROI?
These new tools — lumped under the heading “social networking” or “Web 2.0 — are big topics of discussion at many pharmaceutical marketing conferences. The question is, will pharma marketers embrace them, learn how to use them, and will they see benefits?
Is your company ready to engage in social media marketing? If so, what’s your social media marketing strategy?
By filling out the Pharma Marketing News Rate Your Social Media Marketing Readiness questionnaire, you will discover where you may need to augment your knowledge about social media and the hurdles you may need to overcome within your organization to implement a social media marketing program.
When you complete the questionnaire, youÂll be able to see the average of all responses to date and get a better idea of how you and your company compare to that average. You then can return here to purchase the supplement.
This collection of Pharma Marketing News articles, blog posts, and survey results provides you with an excellent introduction to the many issues involved in social media pharma marketing.
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TABLE OF CONTENTS (43 pages)
- Introduction: Is a New Approach Needed?
- Pharma Marketing Stuck in Web 1.5
- Social Network Marketing: The Wisdom of the Crowd
- Blogs and the Pharmaceutical Industry
- Rate Your Social Media Marketing Readiness
- A Primer on Pharma Employee Blogging: It Can Be Done
- Wikis and Social Networks for Marketing & Sales Collaboration
- Buzz ‘n Blog Marketing
- Buzz ‘n Blog Pharma Marketing Survey Results
- YouPharma: Rules for Pharma Social Media Marketing
- Web 2.0 Pharma Marketing Tricks for Dummies
- Rules of Engagement
- Influencing the Dialogue: A Few Simple Rules
- New Social Media Regulatory Framework
- Collaborating with Online Physician Communities: Sermo Case Study
- Chantix: An Opportunity for Social Marketing
- Social Network Analysis: Use in Obesity Drug Marketing
- Blogs vs. DTC: What’s Best for Consumers?
Does Regulation Cause e-Inertia?
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