Effectiveness of Pharma DTC Advertising TV Viewers Rate Drug Ads
Pharmaguy interviews Richard Meyer (see Bio), Chief Strategy Officer at Online Strategic Solutions, about his survey of over 3,000 TV viewers who reveal their opinions of direct-to-consumer (DTC) TV advertising.
Recorded on Friday, 26 February 2016
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Background
Direct-to-Consumer (DTC) ads raise awareness of health problems and new medications, but they are not cost effective in driving prescribing behavior. To succeed, DTC marketers need to focus more on an integrated approach with allocates more to digital marketing.
Meyer summarizes the preliminary results from a study of over 3300 people via quantitative research the objective of which objective was to determine if DTC ads are effective.
Advertising Expert Says #Pharma Needs to Up Its Spending on Digital to Compliment Its TV Spend
Guest Bio
Richard Meyer is the Chief Strategy Officer at Online Strategic Solutions. Meyer is digital marketing executive with over 17 years of adding value to a variety of healthcare and consumer product brands.
As a digital marketing thought leader Meyer has launched a very successful consulting and writing career with articles appearing in a variety of on and off line publications. His real strength, however, is his ability to translate business and brand objectives into actionable and measurable digital marketing strategies.
Additional Resources
