Real Time Patient Intelligence Gaining Actionable Meaning from Social Media “Big Data”Click Here for Additional Resources
This podcast with Gideon Mantel, co-founder and CEO of Treato (see Bio), discusses how a combination of deep healthcare domain expertise, advanced Natural Language Processing algorithms and “Big Data” infrastructure can combine to extract actionable meaning from the disparate patient voices across the Web.
Aired LIVE on: Tuesday, October 9, 2012
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Background
Once a pharmaceutical company starts tweeting and opening a Facebook page, the race is on to measure the results and prove that the social media campaigns are a success. But social media is about so much more than retweets and mentions. Beyond using social media as simply another channel to spread the pharma message, one should consider that online forums and blogs are where patients and their families are sharing their feelings about medical conditions and medications. When gathered and analyzed, these spontaneous outpourings on the Web can generate valuable and actionable insights for pharmaceutical marketers. Patient intelligence that — in the past — required large chunks of budget and time to run surveys or focus groups can today be complemented with real-time wisdom drawn directly from patient discussions online.
However, healthcare discussions are complex; simple social media listening tools fall short in analyzing the intricate relationships between conditions, medications, side effects, and drug switching. This podcast with Gideon Mantel, co-founder and CEO of Treato, will discuss how a combination of deep healthcare domain expertise, advanced Natural Language Processing algorithms and “Big Data” infrastructure can combine to extract actionable meaning from the disparate voices across the Web.
Questions/Topics Discussed- What is “Big Data”?
- What are Treato.com and Treato Pharma and what are the differences between the services?
- How much user-generated content does Treato.com have access to and how do you process that data in a meaningful way?
- How can “feedback” from online patients mined from “Big Data” help pharma?
- How does Treato differ from existing “listening platforms”?
- What other methods are there for getting the “Voice of the Patient”?
- How will the Internet affect the future of health and drug related marketing?
Guest Bios
Gideon Mantel co-founded Treato because he saw how difficult it was for Internet users to extract meaningful insights from the billions of patient experiences shared throughout the Web.
With his vast experience as an Internet entrepreneur in “Big Data,” he envisioned how such technology could have a dramatic effect on the healthcare domain, improving the lives of patients, their families and caregivers, as well as the entire healthcare ecosystem. Prior to Treato, Gideon co-founded Commtouch, where he was an executive for 20 years. As chairman and CEO, Gideon successfully led Commtouch to become the leading provider of outsourced email and messaging services worldwide. Prior to Commtouch, Gideon was co-founder and CEO of Financial Leverages Ltd and also served as the CFO of the Gali Group – one of Israel’s largest companies targeting the consumer market. Gideon holds a BA in Political Science and an MBA in Finance from Tel Aviv University.
Additional Resources
