Networking to Survive the Pharma Recession Solutions from Pharma Marketing Network
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Guest: John Mack, President, VirSci Corporation and Publisher of Pharma Marketing News. A conversation about the upcoming 4th Annual Networking Dinner Reception.
Aired LIVE on:
Thursday, May 1, 2008 Listen to internet radio with Pharmaguy on Blog Talk Radio
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Background Is the Pharma Industry in a Recession?YesNoNot sureNot yet, but soonMay not be a recession, but it’s hurting!In a poll of 276 readers of Pharma Marketing Blog (see left), 68% of respondents believe that the pharmaceutical industry is in a recession. And there are indications that spending by the industry is down.To survive in this market, pharma vendors must expand their network to keep their current clients and gain new ones.
In this podcast, John Mack, Editor of Pharma Marketing News, will discuss the upcoming June 4th Networking Dinner Reception he is hosting in Princeton, NJ and talk to callers.Click Here for Additional Resources
Guest Bio
John Mack is president of VirSci Corporation, a publishing company and consultancy that specializes in pharmaceutical marketing best practices, social network marketing, permission-based e-mail, and privacy consulting. VirSci Corporation owns and operates Pharma Marketing Network (www.pharma-mkting.com), a B2B portal website that brings together pharmaceutical marketing professionals from manufacturers, communications companies, and marketing service providers for wide ranging discussions and education on a multitude of current topics.
John is the publisher and editor-in-chief of Pharma Marketing News, an independent monthly electronic newsletter focused on issues of importance to pharmaceutical marketing executives. He is also an accomplished blogger, having created Pharma Marketing Blog (www.pharmamarketingblog.com) to which he often contributes commentary on topical pharmaceutical marketing issues. Pharma Marketing Blog was cited recently in the Wall Street Journal as a blog “insiders read to stay current.”
Some Questions/Topics Discussed
- The agenda
- Who should attend
- How will attendees benefit
- Plans for maximizing your networking experience
- Special offers
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