Pharma Marketing Talk Gateway

Wed, Sept 8, 2010 * 9 AM Eastern US

DigiPharm’s EU ePharma Pioneers: Doing More with Less
A conversation with several speakers from the 2010 DigiPharm Europe conference, including several who have been nominated for the Pharmaguy Social Media Pioneer Award. We will discuss the issues that pharmaceutical e-marketers deal with in Europe and preview the topics that will be/have been discussed at this conference. Invited participants include Alex Butler, Communications Manager, Janssen Cilag; Silja Chouquet, Founder and Chief Executive Officer, Whydot GmbH; Kai Gait, Digital Commerce Marketing Manager, GlaxoSmithKline; Gary Monk, Product Manager-Concerta XL, Janssen Cilag; Andrew Spong, Editorial Director, Nexus; and Christian Stehle, Director, Vienna eMarketing Center, Pfizer Specialty Care.

Thurs, Sept 9, 2010 * 2 PM Eastern US

Eyes on the Adherence Prize: How HealthPrize Uses Financial Incentives and Fun to Change Patient Behavior
A conversation with Tom Kottler, CEO, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about the company’s innovative, compelling approach to solving one of pharma’s most perplexing puzzle: how to improve medication adherence.

Tues, Sept 14, 2010 * 2 PM Eastern US

Closed-Loop Patient Education: MedTera and HealthPrize Team Up to Improve Medication Adherence & Health Outcomes
A conversation with David Duplay, President of MedTera, and Tom Kottler, CEO, HealthPrize, and Katrina S. Firlik, M.D., Chief Medical Officer, HealthPrize, about how the two companies are working together to combine closed-loop marketing, patient education, and incentives to improve medication adherence and health outcomes.

Tues, Sept 21, 2010 * 2 PM Eastern US

The Great DTC Debate: Are Drug Marketers an Endangered Species?
Robert Ehrlich, CEO and Chairman,DTC Perspectives, Inc., joins John Mack, Editor of Pharma Marketing News and creator of Pharma Marketing Blog, to debate whether or not DTC marketers are being pushed to extinction by government regulations and other forces.

Description

Pharma Marketing Talk is a periodic online streaming audio talk show and podcast that you can listen to live or download to your iPod (or other portable MP3 player) and listen to on the train or car going to or from work or client meetings! You can also listen to the archived streaming audio on your computer in your office.

It’s great for a “lunch and learn” session! Invite your colleagues to listen and call in to participate in the live show by asking questions or expressing your views! Sorry, we can’t provide the lunch!

The live, 15 to 30-minute show airs online every other Tuesday, Wednesday, or Thursday, usually at 2 PM Eastern US time. Click here for the Pharma Marketing Talk Channel page where you can access the complete schedule and archives of past shows. You can also set an email reminder there or click on the current show to begin listening.

See List of Recent Shows.

To listen to a live show, simply click the streaming audio link on Pharma Marketing Talk Channel Page on the designated date and time or access the Programming Guide (select the Business category to easily find the show). To listen in, all you need is MicroSoft Media Player, which you can download here.

You can also call in with questions during the live show. The call-in number is (347) 996-5894. (Call this number ONLY if you wish to ask a question during the live show.) See FAQs for more information on how this works.

I’d love to interview you for my next show!

If you are interested, fill out the Online Guest Request Form or contact me and I’ll tell you how to get involved.

John Mack, Editor & Publisher
Pharma Marketing News
www.pharmamarketingnews.com
johnmack@virsci.com
215-504-4164 * 215-504-5739 (Fax)

FAQs

How do I listen to a show?

Your computer must have the Windows Media Player. You can download the latest version at the Windows Media Download Site. There is a version of Windows Media Player for Mac users as well.

How can I call in live and speak with a host?

You can contact the host in two ways. You can call the host during the blogshow using any phone, whether it be a landline, mobile, VOIP, soft phone, etc.

To reach the host by phone, dial the phone number that appears on the Programming Guide or on the Pharma Marketing Talk Host Channel page (347 996-5894). You will be automatically placed into a queue where you will be able to hear the live show. When the host takes your call, you will be live on the air and audible to his or her audience. However, you can and may be muted according to the host’s discretion.

How do you select interviewees/guests?

Right now, I am selecting people who are part of the Pharma Marketing Network and who I think have an interesting story to tell. The Network includes active members of the Pharma Marketing Online Discussion Group, the Pharma Marketing Roundtable, as well as advertisers and clients (eg, Pharma Marketing Vendors).

Are you charging the interviewee/guest a fee for appearing?

Not at this time. I do not plan to charge a fee specifically for being a guest, but in the future, my guests will include clients who have signed up for a promotional campaign such as an Advertorial. The interview is part of the process of creating the article.

How do I apply to be a guest on the show?

Fill out the Online Guest Request Form and we will contact you.

Is the discussion done in a studio or over the phone?

It’s all done by phone. The guest calls in at the start of the show and I have a switchboard that brings the call online and into conference with my phone. So it’s like talking via conference call. Up to 5 people can be live at a time.

Can the interviewee/guest make use of the podcast for his or her own use?

No. However, guests can link to the archives on the Pharma Marketing Talk Channel page where people can find the show.