Zabrek and McLoud: How Pharma Can Leverage the Gadget Clinicians Love

How Pharma Can Leverage the Gadget Clinicians Love In this 2-minute audio snippet, Edward M. Zabrek, M.D., F.A.C.O.G., Medical Editor, SmartPhone Magazine and iPhone Life Magazine and Renee McLoud, PhD, APRN, BC, CPNP-PC, Clinical Professor, Arizona State University College of Nursing & Healthcare Innovation, Office of Transformational Technologies & Organizations, discuss mobile information technology habits of healthcare professionals and how pharmaceutical marketers can leverage the iPhone/Smartphone channel to educate and market to HCPs about their brands.

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You can hear the full interview of Zabrek and McLoud here:

• The iPhone Medical Application Revolution

Other resources:

• Download the white paper: The iPad in the Doctor’s Office: Understanding What Physicians and Patients Desire from mHealth Applications