Scroll through the list of the latest audio podcasts in the widget below on the left and click on the title to listen and delve deeper into the topic. I’ve listed a couple of my favorites below so you can listen to them right here. Enjoy!
The Misleading Marketing of “Low-T” Drugs
The Forgotten eHealth Code of Ethics
Patient Centricity & Pharma’s Reputation
Complete List of Short Audio Podcasts
- Appropriate Use of Twitter by Pharma
- Benchmark Your Marketing Effectiveness Using Medikly’s Physician Value Index
- The Benefits and Risks of Limiting Pharma Sales Rep Access to Physicians
- Benefits & Risks of Rx Brand Personality
- Big Pharma Racks Up Facebook Likes But Not So Much from Patients
- Big Pharma Struggles to Distance Itself from “Price Gouging” Small Pharma
- The Coming Disruptive Digital Transformation of Pharma Marketing
- Coming Soon: FDA Guidance on Regulation of Clinical Decision Support (CDS) Apps
- Content Curation vs. Content Marketing. Is It All Crap?
- Could Pharma Use Tumblr and Survive?
- The Dark Side of Digital Health: “Unhealthy Surveillance”
- Debunking the “Conflict-of-Interest Narrative”
- “DE-scribe” Medicines to Improve Adherence
- Devalued and Distrusted
- The Digital Gap Between Pharma and Other Industries
- Don’t Follow FDA Guidance on Use of Google SiteLinks
- Drilling Down to the Value of Services Pharma Provides on HCP Portal Sites
- Dr. Gottlieb’s Comments on Opioid Epidemic
- A Drug By Any Other Name
- The Emerging Virtual Medical Conference
- Empower Pharma Employees to Advance Digitalization in Your Organization
- How Do You Define “Engagement?”
- How Marketers & Regulatory People Can Just Get Along
- How Pharma Can Leverage the Gadget Clinicians Love
- How to Recognize Misleading Claims Made by DTC TV Ads
- Identifying Online Opinion Leaders Using Social Media Listening Tools
- Implementing the New Customer Centric Marketing Model
- Importance of the Patient Voice in Market Research
- Making Sense of DTC Ad Spending
- Managing the Security of Wearable Apps
- The Market Research Benefits of Social Video
- The Misleading Marketing of “Low-T” Drugs
- The Need for More Balanced Enforcement of Mobile Medical App Regulations
- Open Innovation Engages Patients in Pharma R&D
- Patient-Centric Marketing: Measure Differently for Healthier Returns
- Patients Speak For and Against Direct-to-Consumer Off-Label Promotion of Drugs
- Pharma Ghostwriters May Also Write Some Consumer Health Magazine Articles
- PharmaGuy of Newtown Supports Science
- Pharma’s Mobile Development Challenges
- The Potential Impact of IoT Technology on Health Outcomes and Adherence
- Programmatic, Auction-Based Digital Ad Buying
- Reports of the Demise of Medical Journal Ads Have Been Greatly Exaggerated
- Role of Social Media in Putting Patients First & Foremost in the Minds of Pharma Marketers
- Sanofi’s Definition of Patient Centricity
- Seeking Clarification on FDA Guidance Regarding Placement of Promotional Messages on 3rd-Party Sites
- The Selling of ADHD and Ethics of Disease Awareness Advertising
- Sermo vs. Doximity = “Facebook” vs. “LinkedIn” for Docs
- The Seven Year Drug Ban Solution
- Share Your Social Media & Mobile Success Stories
- Shower of Oxycodone in West Virginia, a Flood of Drug Adverse Event Reports Everywhere
- A Successful, Integrated Mobile App Ad Campaign
- The Sudden Unexpected Death in Epilespy (SUDEP) Infographic
- To Engage Patients Pharma Must Commit to the Long Haul
- Transcelerate BioPharma Initiative
- TweetChat Return on Investment
- UCB Embraces Social Media with Strong Pharmacovigilance
- Using Social Media as an Early Predictor of a New Drug’s Market Share
- Vetting Celebrity Spokespersons and ROI
- Warren Goes After Gottlieb Regarding Drug Safety
- What Can Pharma Do to Avoid the Slow-Growth Trap?
